Stop adding sh*t.

Should I add more text?

Does it benefit your user?

Everyone knows text is good for search engines but remember it’s all about quality over quantity. Not only do your users want quality, Google does too. People are skimmers. They’ll scroll and skim through chunks of text to find that headline or paragraph that interests them. Keep your text in easily digestable, bite size chunks to help your user find what they’re after quickly.

Understanding how people read and why they read the way they do is vital for creating an optimal reading experience.

Read more: improve text readability