Stop adding sh*t.

Should we add some more fields to our form?

Does it benefit your user?

Keep your forms as simple as possible and only collect data that is absolutely necessary.

If people see a stack of fields they need to fill out, they’ll abondon your form and you’ll lose leads. Not only is a form with a minumum amount of fields better for UX you’ll get more conversions.

Read more: Form best practices.