Should I add a social media feed on my website?

Does it benefit your user?

Adding social media feeds on your sites means pulling in extra scripts which will affect your site performance.

Another disadvantage is do you really want your user to click on the feed, leave your site and go to social media. This can be a big distraction. You want people to stay on your site until they’ve filled out a form or made a purchase.

“If social streams fulfill a compelling business purpose for your website, then incorporate them in a smart way. Alternatively, if they’re just one more thing to cram into your design, don’t sacrifice UX to jump on the social integration bandwagon.”